This event will take place online hosted by MEPs Sirpa Pietikäinen and Alice Kuhnke, the European Environment Agency, and the Finnish Innovation Fund Sitra. Joint them to discuss how to upscale and mainstream circular business models, in line with sustainable product policy and to learn more about examples of some of the most interesting company cases contributing to a circular economy.

Check the agenda (1-2pm GMT):

• Opening remarks
  • MEPs Sirpa Pietikäinen and Alice Kuhnke
• A framework for enabling circular business models in Europe
  • Lars Fogh Mortensen, Expert, Circular Economy, EEA
• Opportunities of producer ownership models for circular businesses and examples of pioneering companies
  • Marleena Ahonen, Specialist, Finnish Innovation Fund Sitra
• Views from the EU Commission
  • William Neale, Adviser for Circular Economy, Directorate-General for Environment, European Commission
• Q&A
• Closing remarks
  • MEPs Sirpa Pietikäinen and Alice Kuhnke