Accelerating circular behaviours: How can digitalisation help us?

Public engagement is still relatively low on the role of consumers in the circular economy. But ultimately, the decision lies with end users on how a product will be recycled, repaired or reused.

In this EU Circular Talk, the aim is to share insights on enabling circular behaviours through digitalisation.

• What are the pieces missing in the puzzle in order to make circularity the rule among the overwhelming majority of consumers in Europe?
• How can digitalisation play a supporting role in this process, particularly considering the increasing EU focus on digital tools, such as the Digital Product Passport, supporting Apps and the role of Artificial Intelligence?